Iconic Australian Brand Closes After a Century of Success
Fletcher Jones, a staple in Australian fashion, will cease operations by January 2026. This closure marks the end of nearly 100 years of iconic clothing production for both men and women. The announcement came just a day after another beloved brand, Sass and Bide, also shut down.
History of Fletcher Jones
Founded in 1924 by David Fletcher Jones in Warrnambool, Victoria, the brand originally sold textiles. In the 1940s, it gained popularity by focusing on high-quality ready-made trousers. A surge in demand for army pants during World War II significantly contributed to its success.
By the mid-1950s, Fletcher Jones expanded its offerings to include clothing for both men and women. The business thrived well beyond David Jones’ passing in 1977, establishing itself as a key player in Australian fashion.
Challenges and Decline
Despite its rich history, the brand faced significant challenges over the years. In 2008, Fletcher Jones entered administration, leading to the closure of various stores and a reduction in workforce. Following this, the brand experienced a gradual decline in sales and market presence.
Matthew Gowty, the current owner, has expressed intentions to sell the brand amid the recent announcement of its upcoming closure.
Impact of Recent Closures in the Fashion Industry
The closure of Fletcher Jones coincides with Sass and Bide’s exit from the fashion scene. Sass and Bide had a prominent role in the Australian market for nearly 30 years. Their pieces were worn by celebrities such as Beyoncé, Rihanna, and Madonna.
- Fletcher Jones: Established 1924, announced closure by January 2026.
- Sass and Bide: Dominated for 30 years before shutting down recently.
Both brands represented significant elements of the Australian fashion landscape. Their closures signal a shift in consumer preferences and the challenges faced by traditional clothing brands. Industry experts and consumers alike will be watching closely as these changes unfold.
