Smosh Inks Deal with WME for YouTube Comedy Expansion
Smosh, a leading name in online sketch comedy, has recently signed a deal with WME for representation across various sectors. The company was founded in 2005 by Anthony Padilla and Ian Hecox, making strides in creator-driven entertainment.
Significant Milestones in Smosh’s History
- 2005: Smosh is established by Padilla and Hecox.
- 2017: The founding duo separates.
- 2019: Smosh is sold to Mythical Entertainment, co-owned by Rhett & Link.
- 2023: Padilla and Hecox regain control of Smosh, with Mythical retaining a minority stake.
Future Plans with WME
The partnership with WME aims to enhance Smosh’s digital footprint and expand its live touring operations. Additionally, WME will assist in the company’s transition into scripted and unscripted television and film.
Smosh’s Current Impact
With over 75 million followers on various social media platforms, Smosh has achieved significant milestones, including more than 18 billion views on its YouTube content. The troupe creates diverse content across several channels:
- Smosh
- Smosh Pit
- Smosh Games
In addition to videos, Smosh also engages audiences through podcasts, livestreams, and interactive experiences.
Looking Ahead
Smosh’s CEO, Alessandra Catanese, expressed excitement about the future, stating, “WME is the perfect partner to help take us to the next level.” The company is geared up for its upcoming event, “Smosh Hospital,” scheduled for January 16. This livestreaming show will feature a 90-minute improvised parody inspired by medical dramas.
Currently, Smosh is also under the legal representation of Hansen, Jacobson, Teller et al., ensuring comprehensive support as it navigates its next growth phase.
