Ted Sarandos Discusses Netflix’s 45-Day Movie Window and Donald Trump
Ted Sarandos, co-CEO of Netflix, recently discussed the platform’s approach to the theatrical release window. In an interview with the New York Times, Sarandos confirmed that Netflix plans to maintain a 45-day theatrical window following its acquisition of Warner Bros. This announcement represents a significant shift in Netflix’s narrative regarding cinema, emphasizing a commitment to traditional release structures.
Insights on Theatrical Releases
Historically, Sarandos has been perceived as anti-theatrical, but his latest comments highlight a more supportive stance. He noted that Netflix would honor existing agreements related to Warner Bros. titles, which reflects an understanding of the value of theatrical releases. Sarandos stated, “When this deal closes, we will own a theatrical distribution engine that is phenomenal and produces billions of dollars of theatrical revenue.”
Competitive Spirit and Box Office Goals
Sarandos underscored Netflix’s competitive nature, emphasizing the importance of winning opening weekends at the box office. “If we’re going to be in the theatrical business, and we are, we want to win,” he said. This determination aligns with the recent $7 billion extension of Netflix’s Pay-1 deal with Sony, further indicating Netflix’s recognition of the theatrical model’s value. Notably, films from Sony that premiere in theaters frequently rank among Netflix’s best-performing titles.
Changing Perspectives on Theatrical Business
Responding to previous comments suggesting that theatrical releases were becoming outdated, Sarandos clarified his position. He explained that while some locations lack theaters, urban areas still enjoy vibrant cinema cultures. “My daughter lives in Manhattan. She could walk to six multiplexes, and she’s in the theaters twice a week,” he remarked. He admitted that the theatrical market, especially for Warner Bros., has proven healthier than anticipated.
Post-COVID Viewing Trends
When addressing shifts in consumer behavior after the COVID-19 pandemic, Sarandos acknowledged the need for excitement to draw viewers back to theaters. He firmly believes that when audiences are motivated to go out, they will do so. This commitment to enhancing the theatrical experience reflects Netflix’s strategic pivot.
Response to Donald Trump
Amid discussions of the Warner Bros. acquisition, Sarandos was asked about Donald Trump’s recent statements on social media. Trump criticized the Netflix deal and claimed that a Paramount offer was superior. Sarandos maintained that Trump’s remarks did not accurately represent any discussions had about the deal. He stated, “I don’t want to overread it, either.”
Sarandos also highlighted Trump’s focus on protecting American production jobs. He expressed concern over potential job losses associated with a Paramount-Warner Bros merger, given prior cuts exceeding $3 billion and further reductions proposed at $6 billion. In conclusion, Sarandos asserted, “We’re going to be the buyer who keeps Warner Bros running, releasing movies in theaters the way they always have.”
