ITV and Global Introduce “The Birthday Draw”
Two of the UK’s leading media giants, ITV and Global, have unveiled a new weekly prize initiative dubbed “The Birthday Draw.” For a modest entry fee of £1, participants will have the chance to win an impressive £1 million jackpot every week. The draw officially opens for entries on January 12, 2026, with the inaugural draw scheduled for January 29, 2026.
Overview of The Birthday Draw
The Birthday Draw offers a unique and personal avenue for participants. To enter, players select a meaningful date, typically their birthday, along with an initial and a color from a vibrant 12-color spectrum. This customization creates a ticket that resonates personally with each entrant, increasing their anticipation of that winning moment.
Key Details:
- Entry Start Date: January 12, 2026
- First Draw Date: January 29, 2026
- Entry Fee: £1
- Weekly Draws: Conducted every week
- Special Birthday Prize: £100 for entrants on their actual birthday
Participants can easily enter The Birthday Draw online via the official website, thebirthdaydraw.com, or opt for postal entries. Options are available for one-time entries or monthly subscriptions that include advantageous perks, such as exclusive monthly draws and discounts on multiple entries.
Statements from Key Figures
Peter Mossman, ITV’s Director of Interactive, highlighted the excitement surrounding this new venture. He emphasized that The Birthday Draw reflects a personal touch, enabling participants to connect deeply with their entries. Mossman expressed hope that this initiative would become a favorite among the public, supported by ITV’s rich history of creating winners.
James Hickman, Chief Digital Product Officer of Global, also shared his enthusiasm for the launch. He noted that The Birthday Draw’s straightforward mechanics empower participants to forge connections through their selections, enabling them to dream big for just £1.
How to Participate
To participate in The Birthday Draw, players can either visit thebirthdaydraw.com or enter via post. Each entry requires a meaningful date, an initial, and a color, with online entries beginning at just £1. Participants might choose to enter a single draw or subscribe for up to 60 entries per week. Subscribers also gain eligibility for exclusive draws.
The Birthday Draw adheres to all necessary regulatory standards, ensuring a fair and secure environment for players. Those fortunate enough to win the £1 million prize will be encouraged to seek independent financial advice.
