ITV and Global Launch “The Birthday Draw” Initiative
A new initiative, “The Birthday Draw,” has been launched by ITV and Global, enabling players to participate in a weekly prize draw with a chance to win up to £1 million. This unique draw allows entries starting from just £1, marking its official opening on January 12, 2026, with the first winning draw scheduled for January 29, 2026.
Overview of The Birthday Draw
The Birthday Draw presents an opportunity for individuals to win not only the grand prize of £1 million but also exclusive rewards such as £100 on their birthday. Participants can enter the draw by choosing a personally significant date, an initial, and a color from a rainbow palette. This customization ensures each ticket is unique to the entrant.
Key Details and How to Enter
- Online entries open from January 12, 2026.
- The first draw occurs on January 29, 2026.
- Draws take place weekly, with results announced online.
- Players can enter for £1 or via postal submission.
- Monthly subscriptions are available for recurring entries, providing added perks.
Participants can enter by visiting the dedicated website, thebirthdaydraw.com. They can make their entries personal by selecting a date that holds meaning, along with an initial and a color choice, making each ticket a reflection of the individual.
Statements from the Directors
Peter Mossman, ITV’s Director of Interactive, highlighted the exciting nature of this initiative. He emphasized that it allows audiences to engage with elements that resonate with them personally. Meanwhile, James Hickman, Chief Digital Product Officer of Global, expressed that the draw represents a straightforward yet powerful connection for participants.
Media Support and Brand Collaboration
ITV and Global, both premier brands in the UK media landscape, are collaborating to ensure maximum reach and engagement. They plan to leverage significant media investments across various platforms to raise awareness of The Birthday Draw.
Additional Details
Entrants who win the life-changing £1 million prize will be encouraged to seek independent financial advice post-win. This new draw complies with all relevant regulations, ensuring a fair and secure gaming environment for participants.
