Apple Services Set New Records in 2025
Apple achieved unprecedented success in its services sector during 2025, showcasing impressive growth and innovation across multiple platforms. Highlights include remarkable user engagement with Apple TV, Apple Music, and Apple Pay, which contributed to a banner year for the tech giant.
Record-Breaking Year for Apple Services in 2025
In 2025, Apple services, including the App Store, Apple TV, Apple Music, and Apple Pay, saw substantial increases in user engagement and revenue. Eddy Cue, Apple’s Senior Vice President of Services, highlighted the company’s commitment to enhancing user experiences worldwide.
Key Performance Metrics
- App Store: Over 850 million average weekly users globally.
- Developer Earnings: More than $550 billion earned by developers since 2008.
- Apple Pay Impact: Eliminated over $1 billion in fraud and generated over $100 billion in merchant sales.
- Apple TV Engagement: Viewership increased by 36% in December 2025.
Innovative Features and Global Expansion
Throughout 2025, Apple introduced several new features aimed at improving user accessibility and enjoyment. Apple Music and Apple TV each launched significant updates and expansions to their services.
New Service Features
- Apple Music: Introduced AutoMix, Lyrics Translation, and Pronunciation for an enriched listening experience.
- Apple Pay: Now available in 89 markets, enhancing global usage and security.
- Apple Fitness+: Expanded to 28 new countries, offering personalized workout plans.
- Apple Maps: Launched new features like Preferred Routes for better navigation.
Record Engagement During the Holidays
The holiday season contributed to record engagement across Apple’s platforms. Significant user interaction was noted during key shopping periods in November and December.
Seasonal Highlights
- Apple TV: Set engagement records, driven by popular series and films.
- Apple Music: The most “sung” song was Mariah Carey’s holiday classic.
- App Store: Witnessed a surge in digital goods purchases during peak shopping days.
Future Commitment
As Apple looks ahead to 2026, it remains dedicated to innovation and the enhancement of service-user experiences. The company pledges to maintain high standards of privacy and user satisfaction in all its offerings.
The year 2025 marked a significant chapter in Apple’s history, with services experiencing extraordinary growth and user engagement worldwide.
