APS-C Cameras Top 2025 Best-Selling List

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APS-C Cameras Top 2025 Best-Selling List

In 2025, the leading sales data for interchangeable-lens mirrorless cameras in Japan has been released by BCN+R. This analyst captures essential market trends, revealing that Canon and Sony frequently switch positions in popularity.

Top-Selling APS-C Cameras of 2025

The best-selling mirrorless camera of the year is the Canon EOS R50. This entry-level APS-C model replaced the EOS M50 II and debuted in early 2023. It quickly became a favorite among consumers.

Following closely, the Sony ZV-E10 II claimed the second spot. Launched in mid-2024, this camera targets vloggers with impressive enhancements, including a free upgrade enabling 4Kp120 recording.

Canon and Sony Dominate the List

  • 1st Place: Canon EOS R50
  • 2nd Place: Sony ZV-E10 II
  • 3rd Place: Canon EOS R10
  • 4th Place: Sony ZV-E10 (original version)
  • 5th Place: Sony a6400

The third spot belongs to the Canon EOS R10, which launched in 2022. It offers impressive shooting capabilities, including 15 frames per second shooting and robust autofocus technology.

Elsewhere in the rankings, the Nikon Z50 II and Fujifilm X-M5 secured the sixth and seventh positions, respectively. The Nikon Z30 also appeared in the top ten at the tenth spot. Interestingly, the only full-frame camera listed was the Sony a7C II, which took the eighth position. Rounding out the list was the Olympus PEN E-P7, a Micro Four Thirds model.

Market Insights and Trends

Despite the ongoing debate about the superiority of full-frame cameras, APS-C models continue to dominate consumer purchases. Their combination of performance, value, and size makes them appealing options.

  • Popular Brands: Canon, Sony, Nikon, Fujifilm, Olympus
  • Camera Types: APS-C, Micro Four Thirds, Full-Frame

Data from dedicated retailers, such as Map Camera, indicates that although full-frame cameras performed well, the top sellers were primarily APS-C models. The Nikon Z5 II managed to land third place but was surrounded by APS-C options from Fujifilm.

This disconnect between popular discussions in photography forums and actual camera sales highlights a significant trend. Many photographers favor APS-C cameras, appreciating their balance of features and affordability.

As brands continue to focus on their full-frame offerings, the popularity of APS-C models likely ensures a sustained demand for these capable cameras. Consumers are proving they prefer results without the premium price tag.

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