Shift Up CEO: AI Vital for Small Nations Competing with China, US Manpower
The CEO of Shift Up, Hyung-tae Kim, emphasized the crucial role of artificial intelligence (AI) in maintaining competitiveness for smaller nations. Speaking at South Korea’s 2026 Economic Growth Strategy event, he underlined the challenges faced by South Korean companies when competing against larger players like China and the United States.
The Need for AI Integration
Kim pointed out that South Korean game studios, such as Shift Up, often lack the manpower needed to compete effectively. For example, while Shift Up allocates approximately 150 employees per game, their Chinese counterparts can mobilize between 1,000 to 2,000 staff. Given this disparity, Kim suggested that adopting AI could level the playing field.
Employment and Job Security
- Utilizing AI can enhance productivity.
- Developers trained in AI technologies may become more valuable.
- Generative AI could allow one trained developer to match the output of 100 traditional developers.
Kim believes that despite the controversial nature of AI in gaming, embracing it is essential for countries with limited resources, like South Korea. He stated, “We lack the capacity to compete, both in terms of quality and volume of content.” This evolution could be pivotal for the future of the gaming industry in smaller nations.
The Ongoing Debate on AI in Gaming
Interestingly, the adoption of AI in game development remains a polarizing topic. In related developments, Belgian game developer Larian Studios has announced it will not use generative AI for concept art in the upcoming RPG, Divinity. This decision came after initial backlash regarding the incorporation of AI into their creative process.
Key Points from Larian Studios
- CEO Swen Vincke clarified the studio’s position on AI.
- The aim was not to replace artists but to utilize AI for explorative purposes.
As the gaming landscape evolves, the integration of AI may become increasingly vital for maintaining competitive advantages among smaller nations and studios in a rapidly changing market.
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