Social Media Revolutionizes Non-League Clubs: From Dorking Wanderers to Daisy Hill

Non-league football has found new life online. Clubs now use social platforms to grow audiences, sell sponsorship and deepen community ties.

Dorking Wanderers and a fan-made series

Dorking Wanderers have climbed toward the top of the National League South. Their title fight with Worthing has drawn wider attention.

A YouTube documentary series began in November 2020. Bunch of Amateurs, led by Rich Phippen, produces weekly episodes covering every game.

The team allowed cameras full access, including manager Marc White. The project runs across six seasons and reaches global viewers.

The Bunch of Amateurs YouTube channel holds about 210,000 subscribers. Its TikTok presence sits just under 500,000 followers.

Clips of Marc White have hit roughly four million views. The first episode, on an Essex Senior Cup tie at Horley Town, gathered 220,000 views.

Dorking Wanderers’ official account has about 55,000 followers on X. Rival Worthing has just over 23,000 followers for comparison.

Chesham United’s human-centred documentary

Chesham United launched an alternative YouTube documentary in December 2025. The series is called All In: Chesham United.

Alex Horne, the well-known Taskmaster “little man”, became club director in 2022. He fronts the production and brings a familiar voice to fans.

Episodes run near 20 minutes. The format mixes interviews and match footage and covers both men’s and women’s teams.

The most-watched episode reached around 60,000 views. The channel gained roughly 9,000 subscribers within four months.

The series profiles figures such as women’s captain Tasha Smith and men’s skipper Steve Brown. Chesham’s campaign for a Vanarama National League South play-off spot is documented.

Daisy Hill’s turnaround via Twitch and influencers

Daisy Hill faced dire finances at the start of 2025. The North West Counties North side averaged just over 50 spectators.

Twitch streamer Aaron Hunt played Football Manager 2024 using a modded database. He managed Daisy Hill during a popular stream.

Hunt commands about 415,000 TikTok followers and 118,000 Instagram followers. His coverage brought national interest to the club.

Media volunteer Alex George contacted Hunt after seeing his stream. Hunt agreed to engage, and the club capitalised on the opportunity.

The manager, Lee Hill, later invited Hunt to become chairman. Hunt’s profile helped secure sponsorship and attention.

A fixture against Atherton Laburnum Rovers drew over 900 fans to Westhoughton. Influencer AngryGinge streamed the match to roughly one million followers.

The match ended in a 1-0 defeat, but raised over £5,000 for pitch repairs. AngryGinge later became the ground’s title sponsor, renamed “Ginge Power Stadium.”

Those funds covered the season and helped summer planning. Hunt has since left the club, but the Bolton side improved its position.

Under Nicky Hunt, the Cutters finished 10th, 18 points clear of relegation. The club now enjoys a far stronger public profile.

What this shows

These cases show how social media revolution can reshape non-league clubs. Creative content draws young audiences and new markets.

Documentaries provide intimacy and authenticity. Live streams and influencers deliver instant attention and income.

Clubs can now build stronger local links and attract sponsors. The digital shift also opens merchandising and broadcast options.

Practical takeaways for clubs

• Allow controlled access for authentic storytelling.
• Partner with creators who already have engaged followers.
• Blend long-form documentary work with short social clips.
• Use live streams to create one-off revenue and awareness spikes.

For more exclusive non-league coverage, follow Filmogaz.com. The site continues to report on clubs like Dorking Wanderers and Daisy Hill.