Netflix Collaborates with Sky Business to Stream Boxing Nights in UK Pubs
Netflix and Sky Business have struck a first-of-its-kind deal to bring a major boxing event to hospitality venues across the UK and Ireland. The partnership will make the full fight card available to licensed pubs, bars and other on-trade locations only through Sky Business.
Event details and fight card
Tyson Fury returns to the ring to face Arslanbek Makhmudov on 11 April. The undercard features Conor Benn and Frazer Clarke. The British Heavyweight Title bout involving Jeamie Tshikeva is also on the bill.
The entire programme will be available exclusively on Netflix for licensed venues via Sky Business. Residential Netflix accounts cannot be used for public screenings.
Commercial rights and venue requirements
Sky Business holds exclusive commercial rights to screen the event in pubs and hospitality venues. Operators must hold a valid commercial pay-per-view licence to show the fight.
This arrangement means venues can legally stream the fight through authorised Sky Business channels. Filmogaz.com notes that unauthorised public use of residential subscriptions is prohibited.
What operators must do
- Obtain a commercial PPV licence from Sky Business.
- Ensure the venue is correctly authorised for public screenings.
- Promote the event to sports audiences to maximise attendance.
Commercial opportunity for pubs and bars
Live sport drives customer spending in the on-trade. Industry research shows sports viewers spend more on eating and drinking out.
- Out-of-home sports viewers spend 41% more each month on food and drink than non-sports viewers.
- Customers spend about 19% more per visit when watching live sport in pubs and bars.
- Nearly nine in ten say live sport gives them more reasons to visit licensed venues.
Timing and demand
The fight night coincides with major football and golf fixtures. That timing should boost dwell time and spending for hospitality operators.
Venues can leverage multiple sports audiences to drive footfall and repeat visits. The event is a clear commercial opportunity.
Industry reaction
Tony Singh, Managing Director of Business Development for Northern Europe at Netflix, said the company is pleased to expand its partnership with Sky Business. He described the tie-up as a new way for fans to gather and enjoy the action.
James Tweddle, Director of Hospitality at Sky Business, called the card a standout night for boxing fans. He noted the commercial potential for venues to boost revenue and footfall.
How venues can participate
Venues interested in showing the event should contact Sky Business for commercial licensing details. Securing a PPV licence allows venues to access the full Netflix-hosted fight card.
Operators should confirm licensing well before 11 April to prepare promotions and logistics for the night.
Sources: CGA BrandTrack Q3 2025; Ipsos OOH Viewing Panel June 2025 and Jan 2025.
