Xbox Dummy Messages Flood Phones: Mobile App Users Say Test Notifications Arrived in Droves — Company Apologizes

The immediate impact landed on mobile users: the Xbox app pushed multiple "Mobile Test Message" alerts described as a "dummy message sent Braze, " leaving many phones buzzing and users asking why. Xbox issued an apology that the app became "a little too enthusiastic" with test notifications and said the issue is resolved. For most people, there’s nothing to act on; the messages were a misfired test, not a user-facing change.

Who felt the impact from Xbox Dummy Messages

Mobile Xbox app users were the first affected group — several people reported receiving multiple test notifications in quick succession. Some users described a small handful of alerts, others dozens; at least one person said they saw roughly a dozen in a row while others claimed figures as high as fifty or more. The volume turned the situation into a prominent social discussion as hundreds shared screenshots and reactions within a short window.

What happened inside the Xbox mobile app

The alerts appeared as notifications titled "Mobile Test Message" and were labeled as a "dummy message sent Braze. " The company issued an apology on its social account, saying the Xbox app had been overzealous with test notifications and apologizing for "flooding your notifications. " The company also noted the problem had been resolved; users were told there was no need to take action and nothing to panic about. The surge seemed to reach a large portion of the app's user base.

Fan reactions and firsthand examples

• One user said they had just redeemed reward points and initially thought the notifications were related to that activity.
• Several people reported receiving about 12 notifications in a row; other reports claimed upwards of 60 or roughly 50 before it stopped.
• A different user said they only got 4 messages and joked that everyone’s phones were "hopping. "
• Some users mistook the alerts for phishing and said they automatically ignored them because of frequent scam messages elsewhere.
• A few people considered deleting the app due to the volume; at least one person said they actually removed it temporarily because the notifications were so frequent.
• Others expressed relief that it was a system error and not something malicious, with one quip noting it was "Braze, and not Brazzers. "
• Several people raised concerns linking the event to AI features and the new CEO’s stated priorities, calling it "AI spyware" or the new CEO’s "copilot going off the grid"—these were user reactions rather than verified explanations.

Company response and immediate guidance

The firm acknowledged the mistake and framed it as an internal test that went too far. The message to users was clear: the issue has been addressed and no user action is required. If you were among those flooded with alerts, the short-term fix is simply waiting for the notification storm to end; the company has indicated the problem is resolved from its side.

• Mobile Test Message alerts labeled as a "dummy message sent Braze. "
• Apology described the app as having been "a little too enthusiastic" with test notifications.
• Many users reported varying counts: roughly 4, about 12, around 50, and upward of 60 were all mentioned by different people.
• Hundreds of users shared screenshots on social platforms within hours of the incident.

If you’re wondering why this keeps coming up, the explanation given was that it was a misfired internal test rather than a targeted campaign or a phishing attack. The real question now is how internal test procedures will be adjusted to avoid repeating this kind of broad push.

What’s easy to miss is how quickly routine internal tests can escalate into a visible user experience problem when they reach mass scale; that’s what turned this into a trending discussion rather than a quiet engineering hiccup.

Timeline (as described in user reports): a flurry of notifications arrived over the past couple of hours and the company later posted an apology and said the issue was resolved.

Key takeaways:

• Most affected: mobile Xbox app users who saw multiple "Mobile Test Message" alerts.
• Root label: notifications were called a "dummy message sent Braze. "
• Company stance: apologized, said the app was overenthusiastic, and indicated the issue is resolved.
• User experience varied widely: a few notifications for some, dozens for others, and a handful of people temporarily deleting the app.
• Some users linked the incident to broader concerns about AI features and leadership priorities; those are individual reactions, not confirmed causes.

Did you receive these alerts? Share how many you saw and whether you took any action — that feedback helps clarify how widespread the effect was.