Swansea City co-owner Snoop Dogg played hour-long private set in Au Vodka canteen before first home game

swansea city co-owner Snoop Dogg performed an invitation-only private set at the Au Vodka headquarters canteen in Swansea before attending his first home game, which ended in a 1-1 draw with Preston North End.

Private hour-long set turned the canteen into a nightclub

Staff at the business described the appearance as "absolutely nuts" after the hip hop star did a full hour private set of "back to back classics" in the canteen. The space, where employees had been playing ping pong and pool just 24 hours earlier, was transformed into a nightclub and hosted more than 400 guests for the invitation-only event.

Au Vodka co-owners recall a last-minute show

Au Vodka co-owner Jackson Quinn said the global star was only meant to do a DJ set originally, but the performance became "an hour of back to back classics, " and he told Radio Wales Drive: "We will all remember this until we are looking back on this in our 80s saying 'I can't believe Snoop played in our office'. " Co-owner Charlie Morgan described the gig as "really last minute but almost every member of their staff was there, " with friends, family and local influencers also attending.

Swansea City matchday cover star and local reaction

The club's digital matchday programme names Snoop Dogg as the cover star as the worldwide icon attended his first Swansea City game on Tuesday night. The programme also carries an interview with Lawrence Vigouroux reflecting on Swansea's upturn in form under head coach Vitor Matos, plus news from the Swansea City AFC Foundation and views from chief executive Tom Gorringe and Matos.

How the appearance came together and who was there

The appearance came about through the pair's business partner and DJ, Charlie Sloth, who was described as having access to "the hip hop rap world. " Among the guests were Welsh boxer Joe Cordina and former Swans striker Lee Trundle. Morgan and Sloth said they would both be attending the game that night and were "hopeful for a win. " Snoop Dogg had also asked fans to serenade him by twirling towels on his first visit to the club.

Match outcome, club notes and programme credits

Snoop Dogg was in the stands for Swansea City's match with Preston North End, which finished 1-1. The matchday programme provides a guide to the visitors as Paul Heckingbottom brought North End to SA1. The programme is credited © 2026 Swansea City Association Football Club Limited and is designed & built by Other Media, powered by Clubcast.

The club's next scheduled event is unclear in the provided context.