Snoop Dogg played private canteen gig in Swansea before guard-of-honour welcome
snoop dogg performed an invitation-only, hour-long set of "back to back classics" in the canteen at the Au Vodka headquarters in Swansea before attending his first Swansea City home game, a night that included a towel-twirling salute and a guard of honour on the pitch.
Snoop Dogg transformed an office canteen into a nightclub
Staff at Au Vodka said the appearance was "absolutely nuts" after the canteen — where employees had been playing ping pong and pool just 24 hours earlier — was converted into a nightclub for the event at the company headquarters in Swansea, with more than 400 guests in attendance and the performance turning into an hour of back-to-back classics.
Au Vodka co-owner Jackson Quinn said, "We will all remember this until we are looking back on this in our 80s saying 'I can't believe Snoop played in our office'. " Quinn told Radio Wales Drive that the global star had originally been scheduled for a DJ set but expanded his appearance amid cheers from the crowd.
How the invite-only event came together
The meeting was organised through Au Vodka's business partner and DJ Charlie Sloth, who has access to "the hip hop rap world. " Co-owner Charlie Morgan described the gig as "really last minute, " adding that almost every staff member attended alongside friends, family and local influencers; among the guests were Welsh boxer Joe Cordina and former Swans striker Lee Trundle.
Morgan and Sloth said they would be attending the game that evening and were "hopeful for a win, " while Quinn added that Snoop Dogg's presence was "amazing for putting Swansea on the map, " calling him "a global name and maybe one of the most famous people in the world. "
Snoop Dogg greeted with twirling towels and a guard of honour
The rapper, who joined the Swansea ownership group last July as a minority owner alongside Martha Stewart and Luka Modric, made his first appearance at the Swansea. com Stadium for the Tuesday clash with Preston, arriving nearly three hours before the 7: 45 p. m. ET kick-off and asking fans to twirl complimentary towels on his first visit to the club.
He took to the field through a guard of honour formed by 20 youngsters representing Wales at the 2026 Street Child World Cup in North America. Dressed in the club's all-white colours with a Swansea crest on his jacket, dark glasses and a beanie hat, he made a pre-match lap of honour as fans twirled towels with rock music booming in the stadium.
Pre-match scenes, photos and a quick exit before kick-off
Snoop Dogg saluted supporters, shook hands, posed for photographs and hugged the club mascot, Cyril the Swan, before disappearing down the tunnel seven minutes later just ahead of a light show that started prior to kick-off. The visit had generated such excitement that a 21, 000 record crowd was expected for the game.
Known for hits such as "Gin and Juice" and "Drop It Like It's Hot, " Snoop Dogg has had a three-decade music career that has topped the UK charts and earned 16 Grammy nominations. He also served as Team USA's honorary coach at the Winter Olympics and worked as a special correspondent for NBC earlier this year.
Snoop Dogg on the matchday programme and club coverage
Snoop Dogg is the cover star of Swansea's latest digital matchday programme for the Tuesday night game, billed as a worldwide icon attending his first Swansea City match. The programme includes an interview with goalkeeper Lawrence Vigouroux reflecting on Swansea's upturn in form under head coach Vitor Matos, news from the Swansea City AFC Foundation, and the views of chief executive Tom Gorringe and Matos.
The digital matchday guide also contains a preview of the visitors as Paul Heckingbottom brings Preston North End to SA1, and carries the copyright notice © 2026 Swansea City Association Football Club Limited.
The club's immediate next step is the match itself that evening; Morgan and Sloth were in the stadium and hopeful for a win as supporters carried out Snoop Dogg's request to twirl towels before the 7: 45 p. m. ET kick-off.
