YouTube Unveils Dedicated App for Apple Vision Pro
YouTube has made a significant move by launching a dedicated app for the Apple Vision Pro headset. After two years of initial uncertainty, this announcement marks a new chapter in providing enhanced viewing options for users.
YouTube App Features for Apple Vision Pro
Initially, YouTube chose a web-based platform for the Apple Vision Pro, directing users to access content via Safari. This limited the experience, especially as users missed features like offline downloads.
Immersive Viewing Experience
The new app brings several exciting features:
- Theater-sized virtual screen: Users can enjoy standard videos and YouTube Shorts in an immersive environment.
- Spatial tab: Allows discovery of spatial videos, including 3D, VR180, and 360-degree formats.
- 8K Playback Support: Available for users with Apple Vision Pro models powered by the M5 chip.
- Gesture Controls: Users can resize windows and scrub through videos interactively.
Market Context and Competitors
YouTube’s timing for this app release raises questions, especially since other major streaming services have provided native apps on the platform since its launch. Competing services like Disney+, Amazon Prime Video, Paramount, and Peacock have set a precedent.
Sales Insights
Despite the advanced features of the Apple Vision Pro, recent sales figures suggest lukewarm user engagement. The fourth quarter of 2025 saw only about 45,000 units shipped. Additionally, the Financial Times reported halted production due to weak demand.
Availability
The YouTube app for the Apple Vision Pro is currently available in the visionOS App Store. It is compatible with both M2 and M5 chip models, offering a promising upgrade to the viewing experience.
