Bath & Body Works Unveils Disney Princess-Inspired Fragrance Collection
Bath & Body Works has announced an exciting new collection of fragrances inspired by Disney princesses. This collection, aptly named the Disney Princess Collection, will feature an array of fragrances celebrating six iconic characters: Aurora, Belle, Mulan, Rapunzel, Snow White, and Tiana.
Collaboration Highlights
This collaboration merges Disney’s enchanting storytelling with Bath & Body Works’ renowned fragrance expertise. It aims to immerse fans in the magical realms of their favorite princesses.
Liz Shortreed, Disney’s Senior Vice President of Consumer Products, expressed that this partnership marks a significant milestone in integrating Disney Princess narratives into everyday consumer experiences. Her enthusiasm reflects the aspiration to celebrate beloved characters in fresh and engaging ways.
Fragrance Breakdown
The Disney Princess Collection encompasses six unique fragrances, including two returning favorites. Each scent is crafted to embody the essence of its respective princess:
- Aurora: Features soft rose petals, sandalwood, and sparkling fairy dust.
- Mulan: Combines magnolia blossom and apricot with a fresh water note.
- Rapunzel: Emanates the fragrance of sundrop flowers and golden musk.
- Belle: Blends rose petals, buttercup, and whipped vanilla.
- Snow White: Contains enchanting notes of red apple and fruits, set against woods.
- Tiana: Merges water lily, amber, and bayou woods into a harmonious scent.
Additionally, a unique fragrance titled “Life’s a Fairytale” combines delightful berries and floral notes with elements representing each princess, symbolizing empowerment and unity.
Product Range and Pricing
The collection features an extensive lineup of 92 products. These include body wash, creams, hand soaps, lip glosses, three-wick candles, wallflower diffusers, and other decorative accessories. Prices range between $1.95 and $125.
Notable novelty items include:
- Life’s a Fairytale Keepsake Music Box
- Gold All Princess Backpack
- Castle 3-Wick Pedestal
- Aurora 3-Wick Pedestal
- Mulan Wallflowers Diffuser
- Rapunzel Coin Purse
Availability
The Disney Princess Collection will launch in stores and online in the United States and Canada on February 13. Bath & Body Works rewards members will gain exclusive early access on February 12, beginning at 6 a.m. ET.
Following the North American launch, the collection is expected to expand internationally, reaching over 40 markets by year-end.
This venture not only represents a beautiful fusion of two beloved brands but also aims to resonate deeply with fans, offering products designed with thoughtful nods to each princess’s story. Visit Filmogaz.com for more updates on the collection.
