IOC Grants MENA Broadcast Rights to beIN MEDIA GROUP
The International Olympic Committee (IOC) has granted broadcast rights for upcoming Olympic events to beIN MEDIA GROUP. This milestone agreement, signed in Milan, marks a significant continuation of the partnership that began over a decade ago.
Strengthening MENA’s Olympic Coverage
This relationship reflects a mutual dedication to enhancing the Olympic Movement’s influence across the Middle East and North Africa (MENA) region. IOC President Kirsty Coventry expressed enthusiasm about ongoing collaboration. She stated that beIN MEDIA GROUP’s extensive reach plays a crucial role in connecting millions of fans with the Olympic Games.
Commitment to Olympic Excellence
Yousef Al-Obaidly, the Group CEO of beIN MEDIA GROUP, emphasized the importance of the Olympic Games as the pinnacle of global sports and culture. He noted that the company is proud to maintain its trusted partnership with the IOC, showcasing Olympic events to millions in MENA. The recent agreement secures coverage for significant future events, including Milano Cortina 2026 and LA28.
Extensive Broadcasting Coverage
Under the agreement, beIN SPORTS and its OTT platform, TOD, will provide comprehensive coverage that includes live events, highlights, and original programming. This initiative aims to engage audiences and elevate sports broadcasting standards in the region. The multi-language Olympic programming commenced with the live broadcast of the Milano Cortina 2026 Opening Ceremony.
Milano Cortina 2026: Key Statistics
- Event: Milano Cortina 2026 Olympic Winter Games
- Duration: Until February 22, 2026
- Participants: Nearly 3,200 athletes
- National Olympic Committees: Over 90
- Disciplines: 16 across various sports
This year, coverage will be broadcast across nine dedicated beIN SPORTS XTRA channels, alongside availability on the TOD platform. beIN MEDIA GROUP first secured rights with the IOC in 2015, leading to its coverage of multiple Olympic Games, including PyeongChang 2018, Tokyo 2020, Beijing 2022, and the approaching Paris 2024.
beIN MEDIA GROUP Overview
beIN MEDIA GROUP is a prominent global media entity and a major player in sports and entertainment. The company operates extensively across five continents, reaching 40 countries in nine languages. Its flagship sports network, beIN SPORTS, maintains the largest sports rights portfolio of any global broadcaster. In addition to sports, beIN also hosts the MIRAMAX film studio, distributing Hollywood films and expanding into original series production.
The acquisition of Digiturk in August 2016 and the launch of the TOD service in 2022 highlight beIN’s commitment to expanding its media reach in Türkiye and MENA. For further information about beIN MEDIA GROUP, please contact: [email protected].
