Why Nissan’s Rebadged Outlander PHEV Costs $5,000 More
Nissan is making significant changes to its model lineup to enhance profitability. As part of this strategy, the automaker is emphasizing hybrid vehicles. The introduction of the e-Power plug-in system, currently absent in the U.S. market, is expected by 2027. In the interim, Nissan revealed a new option for its popular Rogue crossover—a plug-in hybrid variant.
Rebadged Outlander PHEV: The Rogue Plug-In Hybrid
Announced in November, the Rogue Plug-In Hybrid serves as a temporary solution to meet customer demand for hybrid options. Interestingly, this model is essentially a rebadged Mitsubishi Outlander PHEV. Despite the rebranding, it incorporates significant features that appeal to American consumers.
Pricing Details
Nissan has set the price for the Rogue Plug-In Hybrid at $47,485, including a destination charge of $1,495. Notably, this price is over $5,000 higher than that of the Outlander PHEV, which starts at $42,145.
- Rogue Plug-In Hybrid: $47,485
- Mitsubishi Outlander PHEV: $42,145
What Justifies the Price Gap?
The price difference can be explained by a range of features and trim levels. The Rogue Plug-In Hybrid begins at a higher standard equipment level compared to the Outlander PHEV. This positioning allows Nissan to offer enhanced features, while Mitsubishi’s offerings include a broader range of trims.
When comparing similar trim levels, both vehicles offer comparable features and performance. Key differences include:
- Rogue Plug-In Hybrid features a 20 kWh battery pack with 38 miles of all-electric range.
- Both models share a 2.4-liter four-cylinder engine and two electric motors, producing 248 horsepower and 332 pound-feet of torque.
- Common equipment includes a 12.3-inch digital display and a nine-inch infotainment system.
Standard Features Comparison
The Rogue comes equipped with several luxury features that elevate its overall appeal:
- Power-adjustable driver’s seat
- Heated front seats
- Keyless entry
- Leather-wrapped steering wheel
- Three-zone climate control
- LED fog lights
In contrast, the base model of the Outlander PHEV lacks many of these conveniences, contributing to the price difference.
Higher Trim Options
Nissan is also offering a “Premium” trim for the Rogue Plug-In Hybrid, priced at $51,485 including destination. This higher configuration includes:
- 10-inch head-up display
- Bose nine-speaker audio system
- Leather interior trims
- Heated rear seats
- Power panoramic sunroof
Average Market Pricing
The average price for new cars in the U.S. recently hit $49,191. This statistic places the Rogue Plug-In Hybrid’s price within a common range for today’s market.
While some may question the value of a rebadged Mitsubishi at such a premium, the vehicle’s features and Nissan branding appeal to those looking for a plug-in hybrid option in the competitive automotive landscape.
