Discover AI.com: Unraveling the Mystery Behind the Super Bowl Ad
If you tuned into Super Bowl LX, you witnessed a spectacle featuring Bad Bunny and a variety of commercials. One ad stirred significant conversation, promoting a new website, AI.com. The advertisement suggested viewers reserve exciting usernames, including notable ones like “Elon.” Following its debut, the site quickly crashed under heavy traffic.
What Is AI.com?
AI.com is a recently launched platform spearheaded by Kris Marszalek, co-founder and CEO of Crypto.com. Users can access the platform using a Google login to claim a unique username alongside a separate AI handle. Once they identify two available handles, users must verify their identity using a credit card, although no charges are incurred for this step.
Moreover, the site includes a special note for celebrities boasting over 100,000 followers, allowing them to secure a handle matching their X account. As of now, details about the full capabilities of AI.com remain vague.
Record-Breaking Acquisition
Kris Marszalek purchased the AI.com domain for a staggering $70 million. This transaction has set a new benchmark for domain sales. Larry Fischer, a broker with Get Your Domains, confirmed the price. While the seller initially sought $100 million for the domain in March 2025, it ultimately sold for $30 million less. The payment was made entirely in cryptocurrency, amid recent market fluctuations, yet $70 million still represents a historic high for domain sales.
Previous Domain Insights
- The previous record holder was CarInsurance.com, which sold for $49.7 million in 2010.
- Marszalek first announced the domain acquisition on his X account, noting the purchase occurred in April.
- The website officially launched just before the Super Bowl, coinciding with the ad’s airing.
Marszalek has a track record of significant domain acquisitions. Crypto.com was reportedly bought for between $10 million and $12 million in 2018. Additionally, in 2012, the naming rights for the Staples Center were secured for an impressive $700 million.
Prior to Marszalek’s acquisition, the domain AI.com had a complex history. In 2021, it appeared as if OpenAI owned AI.com, as it directed users to ChatGPT’s website. Eventually, it redirected to xAI, led by Elon Musk, further complicating its ownership status. The recent sale to Marszalek has clarified the domain’s current standing.
Early Bitcoin investor Arsyan Ismail reportedly sold the domain, having acquired it earlier for $10 million from Future Media Architects. The market for premium domain names continues to thrive, as demonstrated by the high-stakes sale of AI.com.
