Wedgwood Job Cuts Deliver Significant Blow to Pottery Industry
Wedgwood, a storied name in the pottery industry, is set to initiate a job consultation amid significant cutbacks. This decision marks a substantial setback for Stoke-on-Trent’s ceramics sector.
Job Cuts at Wedgwood: Impact on the Pottery Industry
Starting on February 5, 2026, a 30-day consultation period will commence at Wedgwood’s Barlaston factory. Although the exact number of job losses has not been disclosed, the cuts are part of a broader restructuring effort.
Recent Factory Challenges
The pottery firm’s production faced a halt from September 9, 2025, to January 5, 2026, due to decreased consumer demand. During this period, approximately 70 workers were placed on temporary leave.
Union Response
Chris Hoofe, an organizer for the GMB union, described the planned redundancies as a “body blow” to the ceramics industry in Staffordshire. The union is committed to negotiating with the company to minimize compulsory job losses, emphasizing the dedication and skill of the affected workforce.
Company Statements
Fiskars Group, the owner of Wedgwood, issued a statement affirming its commitment to preserving the brand’s heritage while adjusting production to align with current market demands. The company highlighted its focus on high-end, handcrafted products such as Jasperware and Prestige Bone China.
Future of Barlaston Factory
Wedgwood plans to concentrate on unique local craftsmanship at its Barlaston site. This strategic shift responds to complex global market challenges while aiming to sustain the iconic name and its associated skills.
Industry Concerns
- The ceramics sector faced a difficult year in 2025.
- Several companies, including Royal Stafford and Heraldic Pottery, collapsed.
- Moorcroft was subsequently acquired by the founder’s grandson.
As the pottery industry grapples with these changes, union representatives continue to advocate for necessary support from the government to safeguard its future.
