Historic UK Pottery Firm Announces Significant Job Losses

Wedgwood, a prominent name in Britain’s pottery industry, has announced significant job losses at its Barlaston factory, located near Stoke-on-Trent, Staffordshire. This news marks a troubling development for the historic pottery sector.

Job Losses Impacting Historic Pottery Firm

While the total number of job losses has not yet been disclosed, a 30-day consultation period will begin soon. The company originally halted production for 90 days from September 9, 2025, to January 5, 2026, resulting in 70 workers being placed on temporary leave due to decreased consumer demand.

Union Response and Support Efforts

• GMB union organiser Chris Hoofe described the job losses as a “body blow” to Staffordshire’s ceramics industry.
• The union plans to engage in consultations to mitigate potential compulsory redundancies.
• GMB has urged the government to take action to support the pottery sector.

Hoofe emphasized that the affected workers are skilled and dedicated, facing challenges beyond their control. The union aims to provide extensive support during this difficult period.

Company Statements and Future Direction

Wedgwood’s owner, Fiskars Group, reaffirmed its commitment to preserving the iconic brand’s legacy. However, it acknowledged the necessity to align production with market demand, manufacturing costs, and supply chain issues.

In a formal statement, Fiskars Group highlighted that factory operations would concentrate on high-end, handcrafted products. This includes their renowned Jasperware and Prestige Bone China, which rely on unique local craftsmanship.

Historical Context and Industry Challenges

The Barlaston site has been a hub for pottery production since the 1940s. Unfortunately, the current job cuts follow a difficult year for the ceramics industry, with several other firms such as Royal Stafford and Heraldic Pottery experiencing significant challenges.

Fiskars Group has voiced the importance of the Barlaston community, underscoring its role in producing bespoke items. The firm expressed its goal of ensuring that the Wedgwood name and its associated craftsmanship continue to thrive amidst these turbulent times.