Designer Brands Shine: Armani and Ralph Lauren Outfit Winter Olympics Teams
As the 2026 Winter Olympics approach, two of the world’s leading fashion brands, Armani and Ralph Lauren, are making headlines with their striking Olympic team outfits. The Olympic Games, set to take place in Milan and Cortina d’Ampezzo, Italy, have sparked a fresh wave of excitement as athletes unveil their uniforms, blending style with tradition.
Designer Brands Shine: Armani and Ralph Lauren Outfit Winter Olympics Teams
Armani and Team Italy
This year marks a poignant occasion for Team Italy, as renowned designer Giorgio Armani has created their final Olympic uniform following his passing in September 2023 at the age of 91. The uniform features a harmonious milky white design, symbolic of snow-capped peaks. Key pieces include:
- Down jacket
- Thermal ski jacket
- Waterproof trousers
- Oversized bomber jacket adorned with “Italia”
Armani’s design, which incorporates the colors of the Italian flag, was produced under his famed EA7 Emporio Armani label. This completed the designer’s fourth uniform for Team Italy.
Ralph Lauren and Team USA
Ralph Lauren’s contribution to Team USA features a cozy aesthetic celebrating American winter style. The outfits were launched in December 2025, showcasing the following:
- Red, white, and blue Fair Isle knitwear
- Matching tasseled hat and mittens
- Winter white duffel coat and trousers
David Lauren, Ralph Lauren’s chief branding officer, described the chosen palette as ethereal and peaceful. The designer team has been crafting Team USA’s apparel since 2008, beginning work on these styles two and a half years before each Olympic event.
Stella Jean and Team Haiti
For Haiti, designer Stella Jean has created uniforms inspired by a Haitian artist, initially depicting Toussaint Louverture. However, IOC regulations limited the use of political symbolism, resulting in the final design reflecting Haiti’s vibrant spirit instead. The uniforms highlight:
- A depiction of Louverture’s horse against a tropical backdrop
Mongolia’s Rich Heritage with Goyol Cashmere
Mongolian brand Goyol Cashmere has introduced outfits that honor the country’s history, incorporating traditional designs reminiscent of the Great Mongol Empire. Each athlete will wear:
- A cashmere ceremonial deel
- Modern knitwear influenced by alpine ski fashion
Canada’s Lululemon and Contemporary Style
Lululemon’s outfits for Team Canada draw inspiration from the country’s topography, featuring vibrant colors and a signature maple leaf. The brand also caters to Paralympians with innovative designs, including:
- Adaptive footwear
- Uniforms with braille characters
Global Collaborations
In addition to the standout designs from Italy and the USA, numerous countries have teamed up with their own designers for unique Olympic apparel. Highlights include:
- Austria with AlphaTauri
- China and Li-Ning
- Germany with Adidas
- Spain and Joma
- Sweden and UNIQLO
The 2026 Winter Olympics promise to showcase a remarkable fusion of fashion and athleticism. As designers like Armani and Ralph Lauren set the tone, the world eagerly awaits the spectacle of style on display.
