Taylor Swift Blocks New Video on YouTube to Secure Next No. 1 Hit
Taylor Swift has made a strategic move by restricting access to her new music video for the single “Opalite.” The video will only be available for paid subscribers on Spotify and Apple Music, aimed at boosting its chances of reaching No. 1 on the charts.
Taylor Swift’s Exclusive Release Strategy
This decision comes in light of a recent change in US Billboard chart rules. YouTube views no longer contribute to chart rankings. Previously, YouTube Premium and free account views counted toward sales, but that is no longer the case. Swift is now exclusively releasing her video on streaming platforms for the first two days, before it becomes available on YouTube.
Filming and Expectations
The music video was filmed at Croydon’s Whitgift complex and the Mildmay Club in London. The release of “Opalite” marks the second single from her acclaimed album “The Life of a Showgirl,” following the initial success of “The Fate of Ophelia,” which also topped the charts.
Notably, “Opalite” debuted at No. 2 and is currently sitting at No. 15 on the charts. With the intention of securing another No. 1 hit, Swift hopes to leverage her fan base effectively. The anticipation builds as some speculate that she could surpass Harry Styles, whose single “Aperture” is currently No. 1.
- Release Date: Video available exclusively on Spotify and Apple Music for the first two days.
- Filming Locations: Croydon’s Whitgift complex, Mildmay Club in London.
- Current Chart Position: “Opalite” at No. 15.
- Previous Single: “The Fate of Ophelia,” peaked at No. 1.
Swift’s approach has sparked mixed reactions amongst fans and critics alike. While some commend her ingenuity, others view it as an indication of her intense desire for chart dominance. The $1 million investment in the music video reinforces her commitment to success.
As the video approaches its official release on YouTube, many are eager to see ifSwift maintains her streak of chart-topping hits.
