Amazon Prime Members Now Enjoy Free Alexa+
A significant upgrade has arrived for Amazon Prime members in the United States. As of February 4, 2026, the AI-powered assistant, Alexa+, is now available to all Prime subscribers at no additional cost. This rollout follows a successful early access phase that engaged millions of users over the past year.
Key Features of Alexa+
Alexa+ is designed to provide enhanced communication and functionality compared to its predecessor. Built on advanced generative AI technology, this updated assistant utilizes large language models from Amazon’s Nova program and Anthropic. Here are some highlights:
- Allows for natural and extended conversations.
- Handles complex queries with depth and accuracy.
- Offers personalized recommendations for music and other content.
- Can proactively complete multi-step tasks.
Daily Assistance and Smart Home Integration
Amazon’s new assistant excels in managing everyday logistics. It can:
- Search for restaurants and place takeout orders.
- Book rides and schedule home services.
- Integrate with Ring cameras to monitor unusual activities.
For families, Alexa+ enhances productivity by managing calendars, supporting homework, and suggesting recipes tailored to preferences. It also digitizes handwritten recipes and organizes tasks efficiently.
Enhanced User Engagement
Since the early access period, user engagement with Alexa+ has more than doubled. Customers now participate in richer interactions and personalized experiences, emphasizing the assistant’s ability to learn user preferences while respecting their privacy.
Access and Availability
Prime members enjoy unlimited access to Alexa+ on various platforms:
- Voice interactions on Alexa-enabled devices (like Echo speakers).
- Text and voice through the Alexa mobile app.
- Browser-based use at Alexa.com.
A new limited free tier is available for non-Prime users, allowing text-based interactions for basic inquiries. For those seeking full access without a Prime subscription, a standalone service is available for $19.99 per month.
Future Prospects
Amazon’s strategy includes continuous improvements to Alexa+, making it more responsive and feature-rich in the future. As of now, the service is primarily offered in English and is concentrated in the U.S. market. However, plans for expansion and partnerships to enrich functionalities are already in the works.
This full launch of Alexa+ represents Amazon’s commitment to evolving its voice assistant into a sophisticated companion. It’s capable of handling requests ranging from simple inquiries to complex task coordination, enriching the overall experience for Prime members.
