Lord Sugar Eliminates Third Candidate Who Thrived on Camera in ‘The Apprentice’
In the latest episode of ‘The Apprentice,’ Lord Sugar eliminated Marcus Donkoh, marking the third contestant to be dismissed this season. The challenge involved creating a children’s book and its audio version targeted at 4–6-year-olds. Unfortunately, Donkoh, who led the losing team, faced criticism for failing to produce a cohesive product.
Controversial Dismissal Following Children’s Book Challenge
The contestants were tasked with pitching their creative projects to retailers. However, Donkoh’s team struggled with insufficient product sales, and the children’s book was criticized for missing illustrations and lacking a clear storyline.
Decision in the Boardroom
In a dramatic turn of events, Donkoh attempted to alter his choices in the boardroom. Initially, he decided to bring back Kieran and Dan but later requested to replace Dan with Priyesh. Despite his change of heart, Lord Sugar insisted that all four candidates return to the boardroom, ultimately leading to Donkoh’s dismissal.
Donkoh’s Reaction to Elimination
- Donkoh expressed disbelief over his elimination, stating he felt that other candidates performed worse.
- He mentioned that decision-making in the boardroom was intense and fast-paced.
- In a post-elimination Q&A, he claimed he wouldn’t change any part of his approach.
- His highlight from the experience was being in front of the cameras, which he described as his “natural environment.”
Despite his exit, Donkoh acknowledged he learned valuable lessons about teamwork and micromanagement, asserting that he gained insight into managing individual performance more effectively.
Upcoming Episodes
‘The Apprentice’ airs on Thursday nights on BBC1 and is available for streaming on BBC iPlayer. As candidates vie for success, viewers can anticipate more challenges and eliminations in this competitive series.
