Coles Discontinues Popular Roast Chicken Offer

Coles has officially discontinued its popular roast chicken voucher offer, a decision that has generated significant reactions from customers. The supermarket chain confirmed this end to the initiative on February 4, 2026, following various discussions on social media platforms.

Details of the Discontinuation

The free roast chicken voucher was a promotional program allowing customers to receive a complimentary roast chicken whenever the warmers were empty. Coles’ spokesperson emphasized the decision, stating it was necessary to ensure better availability of their highly sought-after RSPCA approved Hot Roast Chickens, particularly during peak times such as lunch and dinner.

Customer Reactions

The announcement sparked considerable distress on platforms like Reddit. Customers expressed their frustrations, attributing the program’s end to social media’s growing influence. One user noted the negative impact of the “Shopping Hack” trend, which they believe led to an overwhelming demand for vouchers.

Coles’ Perspective

Coles defended its actions, explaining that adjustments were made to improve chicken availability. “We want our customers to enjoy our delicious and convenient meal options,” the spokesperson noted. Insiders from Coles, however, had mixed opinions. Some welcomed the change, while others were concerned about managing customer expectations moving forward.

Future of Hot Roast Chickens

• Despite the voucher’s discontinuation, Coles will maintain its popular combo deal that includes a hot roast chicken paired with a 1.25L soft drink.
• Insiders suggest that the removal of the voucher could lead to potential price markdowns on unsold items, benefiting customers in the long run.
• Coles aims to adjust its cooking schedule to enhance chicken availability and reduce wastage caused by the previous voucher system.

Conclusion

The discontinuation of the Coles roast chicken voucher program has stirred varied reactions, highlighting the complexities of customer expectations in today’s marketplace. While the chain hopes to smooth operations and increase availability, customers remain keenly aware of the changes.