ICE Support Billboard Emerges in San Francisco Preceding Super Bowl LX
A digital billboard showcasing support for Immigration and Customs Enforcement (ICE) has launched in San Francisco, coinciding with Super Bowl LX. This advertisement aims to celebrate the agency and is part of a broader initiative to bolster support for ICE amid ongoing debates about immigration policies.
ICE Support Billboard Debuts Ahead of Super Bowl LX
The billboard, strategically located in the Fisherman’s Wharf area, features a football-themed design that reads, “Defensive player of the year: ICE.” This display includes an image of an ICE agent holding a trophy, highlighting the organization’s role in national defense.
Campaign Details
Funded by the conservative nonprofit American Sovereignty, the billboard was unveiled on January 30, 2026. The organization has announced plans for a multimillion-dollar advertising campaign promoting stronger border security and ICE support. They expressed their intent through social media, stating:
- “We are saluting the brave Immigration and Customs Enforcement agents.”
- “Defense Wins Championships. It’s also critical for a safe nation.”
Additional Advertisement Strategy
In addition to the billboard in San Francisco, American Sovereignty intends to run two nationwide pro-ICE ads, with specific emphasis on areas including:
- Washington, D.C.
- North Carolina
- Michigan
- Georgia
The campaign reflects the group’s commitment to galvanizing support for ICE, particularly during a significant event like the Super Bowl.
Local Reactions and Security Assurances
Historically, the Bay Area has shown resistance to ICE operations. Recently, community groups, immigrant rights organizations, and labor unions held protests in San Jose. Their opposition stems from concerns regarding possible heightened ICE presence around Levi’s Stadium during Super Bowl week.
Amid these tensions, NFL Chief of Security Cathy Lanier assured the public that there would be no ICE enforcement activities tied to the football event. She stated, “There are no planned ICE or immigration enforcement operations surrounding the Super Bowl or its associated events.”
This confirmation aims to alleviate fears and promote a safe environment during one of the most-watched sporting events in the country.
