Poole Town Centre Sees Five Million Winter Visitors
Poole Town Centre has experienced remarkable growth, attracting five million visitors during the winter months. This surge is partly due to the new and exciting attractions within the town, including the Poole Museum, vibrant light installations, and the popular Poole Quay Bath-Tub Race. Such initiatives have revitalized the area, doubling the number of returning visitors year on year.
Economic Growth and Visitor Statistics
The positive momentum in Poole has been bolstered by a low vacancy rate of just 8%, significantly lower than the national average. This reflects the successful community effort to support local businesses and foster a vibrant economy.
- Five million winter visitors in Poole.
- 8% vacancy rate in Poole, below the national average.
- Over 50,000 visitors to Poole Museum within the first ten weeks of reopening.
Attractions Driving Interest
The Poole Museum reopened in November 2025 after a comprehensive £11 million renovation. Its new exhibits, including the Iron Age logboat and a giant hippo, have attracted substantial attention.
Moreover, Lush has reestablished its roots in Poole by launching a standalone hair salon along the Quay, enhancing the town’s appeal. The RNLI plans to transition all shipbuilding to Poole by 2027, adding to the local economy’s strength.
Comments from Local Leaders
Cllr Millie Earl, Leader of BCP Council, expressed pride in the town’s thriving environment. She highlighted that Poole’s festive season was enjoyed by many and reassured that ongoing partnerships would help sustain this growth into 2026.
Jaine Fitzpatrick, Interim Director of Poole Museum, emphasized how the museum’s redevelopment has created a dynamic cultural space that benefits local businesses. Additionally, she announced plans for more exciting exhibitions and initiatives in the upcoming year.
Community and Business Impact
Jacqui Rock, Chief Executive of Poole BID, reported a successful Christmas period, crediting the low vacancy rate to collaborative efforts within the community. Initiatives like ‘Dusty,’ the grounds maintenance machine, are already enhancing the cleanliness and appeal of the area.
Daisy Evans from Lush noted the significance of the HairLab’s opening in Poole and her excitement for the local community to experience its offerings. Mia Bailey, owner of Bailey Bakes, shared her success story, highlighting the importance of community support in reviving the Quay area.
Looking Ahead
As Poole continues to grow as a tourist destination, it remains committed to fostering a welcoming atmosphere. The collaborative efforts of local leaders, businesses, and community members ensure that Poole will thrive well into 2026 and beyond, making it a place everyone can take pride in calling home.
