Melania Trump’s Documentary Debuts in Theaters Today
Melania Trump’s self-titled documentary made its theatrical debut today, January 30. This wide release follows an exclusive screening at the White House attended by around 70 guests. During the premiere, Melania described the event as “historic” and expressed her appreciation for the attendees who contributed to her vision.
About the Documentary
The film, simply titled *Melania*, explores the first lady’s experiences in the 20 days leading up to President Trump’s second inauguration on January 20, 2025. It is produced by Amazon MGM Studios and directed by Brett Ratner, known for his work on the *Rush Hour* series.
Screening Details
The documentary premiered in 1,400 theaters and is set to be shown in 27 countries. The decision for a wide release was influenced by a dinner at Mar-a-Lago, where Amazon CEO Jeff Bezos agreed to distribute the film. The first lady and President Trump attended multiple high-profile events, including a screening at the Trump Kennedy Center and ringing the opening bell at the New York Stock Exchange.
Marketing the Film
A significant budget was allocated for promoting *Melania*, totaling $35 million. This marketing campaign includes advertisements in various media and locations, such as billboards and subway stations. A striking trailer was even displayed on the Sphere in Las Vegas.
Event Attendance
The White House screening gathered notable figures including Barron Trump, Queen Rania of Jordan, and Apple CEO Tim Cook. Guests enjoyed themed refreshments and unique popcorn containers featuring the documentary’s branding. Contemporary events drew some criticism, particularly from public figures like Rep. Alexandria Ocasio-Cortez.
Box Office Expectations
Current projections estimate *Melania* will earn approximately $5 million during its opening weekend, which would mark a solid performance for a documentary. While President Trump claimed tickets were “selling out fast,” ticket sales in major cities like Boston and Los Angeles have not supported this assertion.
Film Distribution Update
Notably, *Melania* will not be screening in South Africa, a decision made by the local distributor, Filmfinity. The reasons remain undisclosed, but the company indicated that their decision was independently made.
As the film continues to roll out globally, it remains to be seen how audiences will respond to this unique portrayal of Melania Trump’s life and perspectives.
