Nielsen Ranks Michigan State as Top-Watched College Basketball Team
According to recent Nielsen ratings released on January 26, 2026, Michigan State University (MSU) claims the title of the most-watched college basketball team in the nation. This finding contrasts with the University of Michigan, which, despite its strong performance this season, does not appear in the top 10 rankings.
Michigan State Basketball Dominance
The Spartans, with a record of 18-2, have captured the attention of viewers nationwide. Michigan State’s victory over Oregon further solidified their position as the premier team in men’s college basketball.
Overview of Nielsen Ratings
Here are the current standings for men’s college basketball based on Nielsen ratings:
- 1. Michigan State
- 2. Duke
- 3. Arkansas
- 4. North Carolina
- 5. Kentucky
- 6. Kansas
- 7. UCLA
- 8. Indiana
- 9. Tennessee
- 10. Wisconsin
While Michigan boasts a better overall record at 18-1 and holds the No. 2 ranking, they are tied with the Spartans in the Big Ten. Additionally, the recent coaches’ poll ranks MSU at No. 8 overall.
Comparing Women’s College Basketball Ratings
In women’s college basketball, the University of Michigan ranks No. 7, surpassing MSU, which currently does not make the top 10. However, Michigan trails behind other Big Ten teams such as:
- 2. Iowa
- 3. USC
- 6. Maryland
Upcoming Matchups
Excitement is building for the upcoming face-offs between the two rivals. The men’s teams will clash on Friday, while the women’s teams are set to compete on Sunday. Both games promise to be significant events in the Big Ten schedule.
Overall, these Nielsen ratings reflect Michigan State’s stronghold in college basketball viewership, underscoring its prominence in both state and national conversations.
