Samsung to Increase Galaxy S26 Price, Reduce Ultra Model Cost
Recent reports indicate that Samsung is set to raise prices for certain models in the Galaxy S26 series, while surprisingly reducing the cost of the Ultra variant. With increasing demand for high-bandwidth memory driven by artificial intelligence, the cost of RAM has surged. This trend is influencing pricing strategies as Samsung prepares for its upcoming smartphone launch.
Price Changes for the Galaxy S26 Series
Sources suggest that the Galaxy S26 will see a price hike of approximately €100. However, the Galaxy S26 Ultra is expected to be priced about €100 lower than its predecessor, the S25 Ultra. This dual pricing approach indicates a strategic shift by Samsung to maintain the Ultra model’s appeal.
Detailed Pricing for Galaxy S26 Models
| Storage Size | Galaxy S26 | Galaxy S26+ | Galaxy S26 Ultra |
|---|---|---|---|
| 256GB | €1049 | €1299 | €1399 |
| 512GB | €1259 | €1449 | €1569 |
| 1TB | N/A | N/A | €1809 |
It is important to note that the baseline price for the Galaxy S26 in Sweden is set at 11990 SEK, which corresponds to the €100 increase for the higher storage models. The company has chosen to eliminate the lower storage configurations, favoring models with increased storage capacities.
Speculations on Features and Promotions
There are discussions regarding the potential discontinuation of free storage upgrades for the Galaxy S26 Ultra pre-orders. As Samsung introduces new features, including a “Privacy display” along with enhancements in battery and camera technology, it is crucial to weigh these changes against the pricing adjustments.
While this pricing strategy originates from Sweden, it may reflect trends in other markets, including Germany and the broader European region. If the Galaxy S26 Ultra is indeed launched at a reduced price across various regions, it would attract customers interested in high-end smartphones.
In contrast, this shift may deter interest in the base and plus models, leading budget-conscious consumers to consider alternatives such as the Galaxy FE variant or previous models. The ongoing scarcity of RAM in the smartphone industry raises concerns about pricing dynamics moving forward, impacting consumers and manufacturers alike.
