Nationwide Theaters Remove ‘Melania’ Movie from Showtimes
Film infinity has announced the withdrawal of the upcoming documentary titled “Melania” from South African theaters. Initially slated for distribution in major cinema chains, including Ster-Kinekor and Nu Metro, the film faced scrutiny leading to its cancellation on Wednesday. Thobashan Govindarajulu, Filmfinity’s sales and distribution head, informed the New York Times that recent developments prompted the decision but did not elaborate on the reasons.
Documentary Details and Controversies
“Melania,” which is set for a U.S. release on January 30, had received regulatory approval in South Africa. However, concerns were raised regarding how the film would be perceived, especially in light of recent events involving U.S. immigration policies and their implications. The documentary’s relation to significant political figures, particularly considering South Africa’s complicated history with media representation during apartheid, also contributed to the controversy.
- Director: Brett Ratner
- Accusations: Multiple sexual assault allegations against Ratner
- Initial Approval: Film passed South Africa’s classification processes
- Local Sensitivity: Audiences sensitive to themes of power and representation
Impact of Recent Incidents
In recent weeks, the U.S. faced backlash over immigration tactics, following incidents where federal agents killed two American citizens. This uproar has sparked protests in cities like Minneapolis, raising questions about the documentary’s relevance and timing amidst such heightened tensions.
Film Promotion and Market Response
Despite the South African theater cancellation, “Melania” is not banned in the country and remains accessible through other channels. The film is marketed as delivering insight into the 20 days leading up to the 2025 Presidential Inauguration, focusing on First Lady Melania Trump.
Amazon MGM Studios, owned by Jeff Bezos, acquired the film rights for $40 million and invested an additional $35 million in marketing. Recently, the First Lady participated in a high-profile event at the New York Stock Exchange and hosted a private screening at the White House.
Challenges Ahead
As the film’s release approaches, early indications suggest that “Melania” may struggle at the box office. Reports indicate sold ticket numbers are low, particularly in U.S. theaters. Social media reactions reflect skepticism about audience interest. Furthermore, approximately two-thirds of the film’s crew have expressed reluctance to have their names included in the credits, citing a disorganized working environment.
