Sydney Sweeney’s Bold Bra Stunt at Hollywood Sign Surprises Owners
Sydney Sweeney recently made headlines with a bold promotional stunt involving the iconic Hollywood sign in Los Angeles. The 28-year-old actress, known for her roles in “Euphoria” and “The White Lotus,” draped a series of bras over the famous landmark as part of the launch for her lingerie line, SYRN.
Sydney Sweeney’s Hollywood Stunt
The stunt occurred late at night when Sweeney and a group climbed Mount Lee without prior authorization. They decorated the Hollywood sign with multiple bras, capturing the moment on video, which Sweeney shared on social media.
Hollywood Chamber of Commerce Response
The Hollywood Chamber of Commerce quickly responded to the incident. CEO Steve Nissen issued a statement expressing disapproval, highlighting that Sweeney’s action was unauthorized. He stated that the Chamber owns the intellectual property rights to the Hollywood sign and that any use requires permission.
- Statement from CEO: “The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney.”
- Intellectual Property Rights: Use of the Hollywood sign’s image requires a license.
The Chamber maintains guidelines on their website regarding the licensing rules related to the iconic sign. As of now, there has been no response from Sydney Sweeney’s representatives regarding the backlash sparked by her promotional stunt.
Conclusion
This incident has raised discussions about the balance between creative marketing and respect for public landmarks. Sydney Sweeney’s bra stunt at the Hollywood sign certainly drew attention but also sparked controversy over copyright and permission in promotional activities.
