Bad Bunny, NFL Launch Merchandise Collection for Super Bowl Halftime Show
Bad Bunny has launched a new merchandise collection in collaboration with the NFL, timed with his Super Bowl LX halftime show performance. This partnership introduces the “Fans/Concho Collection,” which combines elements of football, music, and culture.
Merchandise Collection Details
The merchandise drop officially began on January 24 at 11 a.m. ET, available for pre-order on the NFL’s official online store. The central figure in this collection is “Concho,” a Puerto Rican toad and mascot linked to Bad Bunny’s brand.
Collection Offerings
- Hoodies: $100
- T-shirts: $55
- New Era adjustable fit caps: $60
- Plushie keychains: $40
These items come in the team colors of all 32 NFL franchises. The hoodies and T-shirts feature Concho dressed in NFL uniforms, complete with cleats and a football. Each shirt and hoodie displays the team name beneath Concho’s feet, along with a special “Bad Bunny 2026” logo on the left sleeve. The back of each garment showcases the respective team logo.
Cap Design
The New Era caps echo this design, featuring Concho on the side and the team’s logo on the front. Plushie keychains depict Concho in team gear, complete with the team’s logo but without a helmet.
Upcoming “Super Tazón” Collection
An additional merchandise line, named the “Super Tazón” collection, is set to launch on February 8, shortly after Bad Bunny’s halftime performance. This collection will uniquely feature a Spanish translation of the Super Bowl branding. The term “Tazón” is utilized in Puerto Rico and other Latin American countries to denote “bowl.”
This collection represents a significant milestone as the first official NFL Super Bowl merchandise featuring Spanish branding. Bad Bunny’s partnership with New Era has previously produced several popular baseball cap styles, reflecting his deep ties with the music and sports industries.
By merging the worlds of football and music, Bad Bunny continues to innovate and engage his audience, marking a notable moment in both cultures.
