Ethos Technologies Targets $1.3 Billion Valuation in US IPO, Backed by Sequoia and Accel
Ethos Technologies, a life insurance technology firm, is aiming for a valuation of approximately $1.3 billion during its upcoming U.S. IPO. The company, supported by prominent venture capital firms Accel and Sequoia, plans to raise up to $210.5 million by selling 10.5 million shares at a range of $18 to $20 each.
IPO Insights and Background
In 2025, the trend of initial public offerings from insurance companies peaked, marking a 20-year high on Wall Street. Ethos is part of this momentum as investors show increased interest in firms resilient to economic fluctuations, particularly those related to trade tensions.
Share Distribution and Key Investors
- Ethos will offer 5.1 million shares.
- Shareholders, including Alphabet’s venture capital arm GV and General Catalyst, will sell 5.4 million shares.
The company initially filed for the IPO in September 2025 but did not proceed due to external factors, such as the unprecedented U.S. government shutdown that affected the Securities and Exchange Commission and delayed multiple offerings.
Company Performance and Financials
Founded in 2016 by Peter Colis and Lingke Wang, Ethos provides families in the U.S. with life insurance through its innovative technology platform. For the nine months ending September 30, the company reported a net income of $46.6 million, up from $39.3 million in the previous year. Revenue surged to $277.5 million compared to $188.4 million the year before.
Funding and Valuation
In 2021, Ethos secured $100 million in funding from SoftBank, pushing its valuation to $2.7 billion. As they prepare to enter the stock market, Goldman Sachs and J.P. Morgan will lead the offering.
Looking ahead, Ethos plans to list its shares on Nasdaq under the ticker symbol “LIFE,” contributing to the ongoing innovation in the life insurance space.
