Jackson Hewitt Launches ‘Refund Jeans’ with Extra-Large Pockets for Tax Returns
Jackson Hewitt, a prominent tax preparation company, has launched an innovative marketing campaign titled “Refund Jeans.” This unique initiative is designed to highlight the extra federal tax refunds customers can expect this year. The company promises a “biggest refund” guarantee along with its Tax Refund Advance loan program.
About the Refund Jeans Campaign
The “Refund Jeans” are real denim jeans featuring extra-large pockets. The design caters specifically to customers expecting sizable tax refunds. The campaign includes a sweepstakes hosted on social media platforms, where followers can win pairs of these distinctive jeans.
How to Participate
- Follow Jackson Hewitt on Instagram.
- Like the “Refund Jeans” post.
- Share plans on how to spend a large tax refund.
- Tag a friend who could benefit from “#BigRefundEnergy.”
- Use the hashtags “#BigRefundEnergy” and “#SweepsEntry.”
This promotional campaign will run until February 15, with 25 winners selected each week. Jackson Hewitt is enhancing visibility by collaborating with social media influencers on platforms like Instagram and TikTok.
Tax Refund Advance Loan Program
In addition to the jeans promotion, Jackson Hewitt is advertising its Tax Refund Advance loan program. This service allows eligible clients to receive up to $3,500 immediately. Funds can be accessed via a prepaid card or directly deposited into a bank account, enabling customers to avoid waiting for their tax refunds.
Market Competition
The campaign comes at a time when the tax preparation industry is increasingly competitive. Intuit’s TurboTax is also making headlines as it prepares to return to the Super Bowl for its “Now This Is Taxes” initiative. This competition in advertising highlights the importance of creative marketing strategies in attracting clients during tax season.
Jackson Hewitt’s “Refund Jeans” campaign not only engages customers through social media but also emphasizes the financial benefits available through its services. The integration of fun marketing with practical financial solutions positions the company favorably against its competitors this tax season.
