Dollhouse Artisan for Taylor Swift, ‘The Gilded Age’ Relocates to Fall River
Massachusetts is home to an impressive dollhouse shop, Flip This Dollhouse, owned by Nathaniel Ellis. Recently, the store relocated from a former textile mill in New Bedford to a larger space at Tower Mill in Fall River. This move, finalized on April 1, marks a new chapter for the shop, which has gained significant popularity over the years.
The Legacy of Flip This Dollhouse
Nathaniel Ellis founded Flip This Dollhouse more than a decade ago. Originally starting as an eBay venture, Ellis has transitioned his passion into a thriving retail endeavor. He possesses a remarkable following on social media, boasting nearly 60,000 Facebook followers, 24,000 on TikTok, and 15,000 on Instagram.
Connection to Popular Culture
Flip This Dollhouse has made a name for itself, providing intricate dollhouse furnishings for various productions. Notably, the shop has supplied pieces for HBO’s “The Gilded Age” and assisted in the preparations for Taylor Swift’s Eras Tour, where miniature furniture was utilized in performance visuals for “Bad Blood.”
From Passion to Profession
Ellis developed his love for dollhouses in his youth, driven by a fascination for old homes. However, he initially kept this passion under wraps, fearing ridicule. At 18, he finally purchased his first dollhouse, leading to his subsequent collection and, eventually, his business.
- Business started as an eBay store 15 years ago.
- Transitioned into a full-scale shop focusing on dollhouses and accessories.
Unique Offerings
At the Fall River location, Ellis continues to offer a diverse range of dollhouse styles. His inventory includes colonial homes, nautical lighthouses, and rustic wooden cabins. Each piece is meticulously crafted, featuring functional elements such as lighting and wallpaper for enhanced realism.
Community Engagement
Ellis has built a loyal customer base that extends beyond New England, attracting people from across the globe. His shop has become a destination for enthusiasts, with some customers planning entire vacations around their visits.
- Denise Tudino, a regular customer, has over 50 dollhouses.
- Ellis often collaborates with customers on unique projects, showcasing his dedication.
Adapting to Challenges
During the COVID-19 pandemic, Ellis feared for the future of his niche business. Contrary to his expectations, the pandemic led to a surge in interest for hobbies like dollhouse crafting, providing a source of comfort and escapism for many.
Ellis’s commitment to his craft is evident in every interaction he has with customers. His store is not just a retail space; it is a venue for creativity and connection. Many leave feeling inspired and uplifted, a testament to the joyous atmosphere Ellis has cultivated.
For anyone intrigued by dollhouses or miniature art, Flip This Dollhouse in Fall River is a must-visit destination, representing both a unique hobby and a vibrant community.
