Swansea Vs Preston: Cullen's 95th-minute leveller caps Snoop Dogg's first home appearance

In a match dominated by pre-game spectacle, Liam Cullen's 95th-minute header forced a 1-1 draw in the swansea vs preston encounter, rescuing a dramatic finish on the hip-hop star's first appearance in the stands. The result leaves both clubs with points and attention focused on the impact of the visit off the pitch.

Liam Cullen's stoppage-time intervention and the decisive moment

Liam Cullen, introduced from the bench, headed in a deep cross from Gustavo Nunes to level the match in the 95th minute and spark jubilant celebrations. Cullen's goal turned what had looked like a frustrating night into a dramatic ending for the home side and ensured the match finished 1-1.

How Preston took the lead through Daniel Jebbison and first-half struggles

Preston opened the scoring in the first half when Daniel Jebbison volleyed home from close range, converting Callum Lang's sliding cross. It was Jebbison's first goal since December. Swansea looked off the pace and lacked quality in that opening period, allowing Preston to control stretches of the game and create chances before the break.

Second-half changes: Matos' trio of substitutions and near misses

Head coach Vitor Matos made three half-time substitutions, bringing on Malick Yalcouye, Josh Key and Gustavo Nunes, and those changes lifted Swansea's performance. Yalcouye was close to scoring after a fine through ball from Zan Vipotnik but his shot was smothered by former Swans goalkeeper David Cornell. Ben Cabango also headed narrowly wide as Swansea cranked up the pressure while Key supplied several dangerous crosses. Preston defenders repeatedly threw their bodies in the way of efforts, and Cullen had gone close before his late winner.

Swansea Vs Preston: crowd scenes, towels and Snoop Dogg's arrival

The match generated extraordinary pre-match scenes. Fans queued outside the Swansea. com Stadium five hours before kick-off for the sell-out crowd, and each seat had been adorned with a Snoop and Swansea-branded towel inspired by those twirled by supporters of the Pittsburgh Steelers. The towels were twirled in unison during a pre-match lap of honour as Snoop Dogg walked around the pitch to rapturous acclaim; he arrived through a guard of honour wearing the club's all-white colours with a Swansea crest on his jacket, dark glasses and a beanie hat, then took his seat.

Private gig at Au Vodka and local reaction to Snoop Dogg's investment

Before the game the rapper performed an invitation-only private set at the Au Vodka headquarters in Swansea. The canteen, where staff had been playing ping pong and pool 24 hours earlier, was transformed into a nightclub for more than 400 guests. Au Vodka co-owner Jackson Quinn described the event as "absolutely nuts" and said it would be remembered for years, noting the performance had been intended as a DJ set but became "an hour of back to back classics. " Co-owner Charlie Morgan called the gig "really last minute" but said almost every member of staff attended alongside friends, family and local influencers. The appearance came business partner and DJ Charlie Sloth, who was described as having access to "the hip hop rap world. " Guests included Welsh boxer Joe Cordina and former Swans striker Lee Trundle. Morgan and Sloth said they would be attending the game and were "hopeful for a win. " Quinn said the investment and appearance were "amazing for putting Swansea on the map" and called Snoop Dogg "a global name and maybe one of the most famous people in the world. "

Standings, statistics and club communications

Preston now have six points from seven games and drop to 10th in the Championship, five points adrift of the play-off places. Swansea remain 14th, three points further back. Matchday materials also highlighted Snoop Dogg's prominence: he is the cover star of the latest digital matchday programme, which includes an interview with Lawrence Vigouroux reflecting on Swansea's upturn in form under Vitor Matos, the views of chief executive Tom Gorringe and head coach Matos, and a visitors' guide noting Paul Heckingbottom bringing North End to SA1.

The wider story of the night extended beyond the 90 minutes. Snoop Dogg joined Swansea as a minority investor in July 2025 and has sold more than 35 million records; his presence was credited with a surge in ticket sales in south Wales. He had asked the sold-out crowd to be in their seats ahead of kick-off to twirl the complimentary towels and to serenade him during his first visit. His visit had been announced the previous week and he said, "I know it has been a long time coming, but I cannot wait to finally make my first visit to Swansea. " The match ultimately finished 1-1, with Cullen's late header denying Preston a win and capping a memorable evening for the club and its new minority owner.