Super Bowl LX Draws 124.9 Million Viewers
Super Bowl LX, held on February 8, 2026, drew a remarkable 124.9 million viewers, as reported by Nielsen. This event marked NBC’s broadcast as the second most-watched Super Bowl in history, only behind the previous year’s Super Bowl LIX, which attracted 127.7 million viewers.
Historic Viewership of Super Bowl LX
This Super Bowl was the first to utilize Nielsen’s new Big Data + Panel measurement methodology, which was introduced in September 2025. This advanced system aims to provide the most accurate television viewership data to date.
Broadcast Details
- Date: February 8, 2026
- Network: NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+
- Air Time: 6:40 p.m. ET – 10:28 p.m. ET
- Average Household Rating: 39.4
- Household Share: 79
Halftime Show and Peak Viewership
The halftime performance featuring Bad Bunny was particularly popular, averaging 128.2 million viewers during its segment from 8:15 to 8:30 p.m. ET. The event reached its peak audience of 137.8 million viewers during the second quarter of the game, specifically between 7:45 and 8:00 p.m. ET.
These viewership numbers also include Out-of-Home (OOH) and digital streaming across various devices, reflecting a comprehensive audience measurement.
Comparison with Previous Super Bowls
| Super Bowl | Date | Total Viewers | Network |
|---|---|---|---|
| LIX | February 9, 2025 | 127,713,000 | FOX, Tubi, FOX Deportes, Telemundo |
| LVIII | February 11, 2024 | 123,714,000 | CBS, Paramount+, Nickelodeon, NAN, Univision |
| LVI | February 12, 2023 | 115,096,000 | FOX, FOX Deportes |
| LV | February 13, 2022 | 101,470,000 | NBC, Telemundo |
In summary, the audience engagement for Super Bowl LX showcases the ongoing popularity of the event, supported by innovative measurement techniques. As television viewing evolves, this data reflects changing patterns in how audiences consume major sporting events.
