Zendaya’s 2026 ramp-up: Louis Vuitton campaign lands as film slate tightens

Zendaya is opening 2026 with a high-visibility fashion moment and an unusually crowded acting calendar, a combination that underscores how she has become both a global style anchor and a bankable lead across franchises and prestige projects.

The immediate spark is a new Louis Vuitton campaign released in early February 2026, built around the house’s Monogram anniversary and the Speedy bag. It arrives as several of Zendaya’s biggest titles move closer to key marketing beats, with trailers, release dates, and production timelines converging across film and television.

A new Louis Vuitton push in February

The Louis Vuitton campaign, released February 4, 2026 (ET), positions Zendaya as the face of a yearlong celebration tied to the brand’s Monogram heritage. The concept leans cinematic, pairing tailored looks with a sleek, movement-forward presentation of the Speedy.

The rollout also put the spotlight on a noticeable hairstyle shift—shorter, pixie-like curls—prompting the usual ripple effect of red-carpet-to-real-life hair chatter. For Louis Vuitton, the pitch is continuity: Zendaya has become one of the label’s most recognizable ambassadors, and the campaign reads like a signal that the partnership will stay central through a packed year of premieres.

The acting calendar is getting crowded

What makes this campaign feel bigger than a standard fashion drop is the timing. Zendaya’s 2026 slate is stacked across multiple lanes: television, big-studio spectacle, and a mid-budget film with the kind of cast that reliably draws attention.

The schedule pressure matters because Zendaya typically keeps her public profile selective between releases. When multiple projects cluster, the result is a long runway of press appearances, styling moments, and high-frequency visibility—exactly the environment where a fashion house wants its ambassador most.

The projects to watch in 2026

Below is a snapshot of the major dates and windows currently in view. Some titles have firm theatrical dates; others have publicly stated premiere windows.

The key near-term marker is April: one project arrives with a fixed theatrical date, while another has a publicly stated month-long window that could place Zendaya on screens week after week.

Why the April window matters

The April 2026 timing for the next season of Euphoria is significant beyond fan anticipation. The series has been off the air long enough that its return functions less like a continuation and more like a relaunch, with audience expectations shaped by years of cultural aftershocks, cast evolution, and shifting television economics.

For Zendaya, that matters because the role is still one of her most defining. A new season tends to reset the conversation around her acting choices: what she picks next, how she balances franchise work with riskier material, and how she uses her leverage to shape projects behind the scenes. Even without a precise premiere date, the April window sets a clear line for the next major cycle of attention.

What the rest of the year could look like

If the current calendar holds, Zendaya’s year may unfold in waves:

• Early spring: a theatrical release and the start of a television run, likely paired with a broader press push.

• Mid-summer: a large-scale theatrical tentpole with global marketing reach.

• Late fall into winter: another major franchise chapter positioned in the year’s premium box-office corridor.

That sequence is a marketer’s dream and a performer’s endurance test. It also explains why the Louis Vuitton campaign lands cleanly right now: it sets a visual “opening statement” for the year—one aesthetic thread running alongside multiple premieres, photocalls, and interviews.

Sources consulted: Deadline, A24, IMDb, Women’s Wear Daily