Aubrey Plaza Shines in Multiple Super Bowl Ads
Aubrey Plaza’s recent appearances in Super Bowl commercials demonstrate her rise in the advertising world. The Delaware native has made her mark with distinct humor and strategic media engagements. In 2024 and 2025, Plaza starred in two widely viewed ads, showcasing her versatility and appeal.
Aubrey Plaza Shines in Multiple Super Bowl Ads
Mountain Dew: A Bold Adventure
In the 2024 Super Bowl, Plaza appeared in a Mountain Dew ad, riding atop a fire-breathing dragon. This striking imagery underscored the brand’s youthful energy and adventurous spirit. The ad aimed to capture both casual viewers and die-hard fans, making a strong statement against competing beverages during the crucial Super Bowl time slot.
Ritz Crackers: Injecting Humor
The following year, Plaza featured in a Ritz Crackers commercial alongside well-known personalities such as Michael Shannon and Bad Bunny. Her witty remarks in the “Ritz Salty Club” not only entertained but also sparked discussions about authenticity in advertising. By humorously addressing her own saltiness, Plaza effectively connected with audiences.
Impact on Stakeholders
| Stakeholder | Before | After |
|---|---|---|
| Aubrey Plaza | Emerging talent with cult following | A-Lister with national recognition |
| Mountain Dew | Popular among teens | Strengthened youthful brand identity |
| Ritz Crackers | Traditional snack brand | Modernized image through pop culture |
| Advertisers | Generic use of celebrity endorsements | Focus on humor and relatability |
Broader Implications of Plaza’s Success
Plaza’s role in these commercials reflects larger socio-economic trends. As media consumption evolves, brands must adapt to capture the attention of fragmented audiences. This shift is seen across markets in the US, UK, Canada, and Australia, where creative advertising is becoming essential.
Looking Ahead: Future Developments
As 2026 approaches, several trends may shape Plaza’s career and the advertising landscape:
- Plaza may explore a wider range of roles in film and television.
- Humor-infused authenticity could dominate advertising strategies.
- Expect increased collaboration between celebrities and brands in interactive advertising formats.
Aubrey Plaza’s journey highlights her personal achievements and signifies a shift in marketing trends. Her success illustrates the vital connection between entertainment and consumer engagement.
