Olivia Rodrigo Wins UMG x Reverb Award, Dons “ICE Out” Button

Olivia Rodrigo has been honored with the fourth annual Universal Music Group x REVERB Amplifier Award. This recognition took place at the Music is Universal Artist Showcase, an event hosted by Sir Lucian Grainge. Held in Los Angeles on January 31, 2026, this showcase marked one of the most prestigious functions during Grammy Weekend.

Event Highlights and Honour Presentation

During the showcase, Sir Lucian Grainge, the Chairman and CEO of Universal Music Group (UMG), presented the award. He was joined by Lauren Sullivan and Adam Gardner, co-executive directors and founders of REVERB. Rodrigo expressed deep gratitude for the award, acknowledging the efforts of those who contributed to the recognition.

Olivia Rodrigo’s Message

In her acceptance speech, Rodrigo stated, “Receiving the UMG x REVERB Amplifier Award is an incredible honor.” She highlighted the significance of artists as agents of change. Her commitment to social issues was further emphasized by her choice to wear an “ICE OUT” button, underscoring her stance on pressing societal matters.

The Importance of Music as a Tool for Connection

Rodrigo reflected on the role of music in fostering connections and promoting truth. “Music has always been about more than sound. It’s about connection and showing up for one another, especially when uncomfortable,” she remarked. She called for everyone, regardless of their platform size, to amplify their voices in support of crucial issues.

Conclusion

The UMG x REVERB Amplifier Award underscores the influence of artists like Olivia Rodrigo in effecting real change. Her involvement during the showcase serves as an inspiration to peers and fans alike.