El Salvador Boosts Tourism Ahead of Shakira’s Historic Residency
El Salvador is set to elevate its tourism sector as major preparations are underway for Shakira’s highly anticipated residency. The historic event will take place at the Estadio Nacional Jorge ‘Mágico’ González, marking a significant moment for the country.
Shakira’s ‘Las Mujeres Ya No Lloran World Tour’
This February, the Colombian superstar will host five concerts. Tickets for these performances quickly sold out, thanks in part to support from President Nayib Bukele.
A High-Impact Production
The scale of this residency is unprecedented in the nation. Over 150 international professionals are collaborating with local teams to create an extraordinary technical setup. This includes:
- A runway featuring LED floor technology.
- A main screen measuring 49 meters wide.
- More than 90 tons allocated for advanced lighting and sound.
- A hydraulic platform system for the artist’s movement.
To fulfill this ambitious vision, over 180 tons of technological equipment have been transported across borders. Close coordination among Customs, Migration, and the National Civil Police has been essential for the smooth entry of numerous trailers carrying stage components.
Economic Benefits and Regional Tourism Boost
Shakira’s residency is not just a musical spectacle; it is expected to stimulate the local economy. Authorities project around $25 million in revenue from the event. The Tourism Ministry anticipates a 100% hotel occupancy rate in the capital, driven by an influx of fans from neighboring countries.
Job Creation and Economic Impact
The event has led to the creation of approximately 4,000 direct jobs and 7,000 indirect jobs. These positions span various sectors, including security, logistics, hospitality, and retail.
According to Tourism Minister Morena Valdez, this event will create unforgettable experiences and set a new standard for concerts in the region. The event promoters also aim to enhance El Salvador’s global entertainment profile with their “Marca País” strategy.
Ticket prices range from $45 to $275, significantly reflecting Shakira’s cultural impact. She is on track to become the female artist with the highest number of sold-out stadiums in music history.
As final preparations are made at the Estadio ‘Mágico’ González, San Salvador is poised for a transformative entertainment experience. This residency promises to elevate the city’s urban dynamic and solidify El Salvador’s place on the cultural map.
