Hennessy Unveils Limited Editions, Debuts Local Partnership for Year of the Horse
Hennessy is celebrating the arrival of the Year of the Horse with an exciting array of offerings for Chinese New Year 2026. The renowned cognac house has unveiled striking limited-edition bottles and a unique local partnership aimed at enhancing festive celebrations.
Limited Edition Bottles for the Year of the Horse
This year, Hennessy has designed special editions of its popular Hennessy V.S.O.P, Hennessy X.O, and Hennessy Paradis. Each bottle features a flowing red color scheme and a galloping horse motif, symbolizing strength, elegance, and progress.
Significance of the Design
The limited-edition designs reflect the dynamic spirit of the Year of the Horse and embody fresh perspectives for the year ahead.
Partnership with Bee Cheng Hiang
In a landmark move, Hennessy has partnered with Singapore’s iconic bakkwa brand, Bee Cheng Hiang. This collaboration marks Hennessy’s first local initiative for Chinese New Year celebrations.
- Shared values in tradition and craftsmanship
- Unique pairing of Hennessy’s cognac heritage with Bee Cheng Hiang’s bakkwa
Pop-Up Experiences
To celebrate this collaboration, Hennessy will host pop-up experiences at select Bee Cheng Hiang locations. These events will run from January 23 to February 8, 2026.
- Bee Cheng Hiang Chinatown (Pagoda Street)
- Bee Cheng Hiang Serangoon
- FairPrice Finest Clarke Quay
Visitors can enjoy curated tastings and festive moments during these pop-up events.
Introducing the Reunion Kit
Hennessy is also launching the Reunion Kit, tailored for modern Chinese New Year gatherings. The kit includes:
- A standard bottle of Hennessy
- Tulip glasses
- Festive decorations
- Selected Bee Cheng Hiang snacks
This special kit will be available through a consumer promotion from January 5 to February 28, 2026. Customers who purchase any Hennessy product can upload their receipts via QR code for a chance to win a Reunion Kit.
Availability of Limited Editions
Hennessy’s Chinese New Year 2026 Limited Edition collection will be available at select retailers in Singapore, including FairPrice and Cold Storage outlets nationwide.
