Bronny James’ Signature Logo Ignites Discussion, But It’s No Surprise

Casey Halston

Published: January 30, 2026 9:49 PM ET

The launch of Bronny James’ signature logo has sparked significant conversation among sneakerheads and basketball fans alike. The logo, featuring a lowercase ‘B’ intertwined with his jersey number ‘9’, made its debut on the Nike LeBron Witness 9 Player Edition during a game on Wednesday night.

Bronny James’ Shoes and Logo: A Game Changer

During the Los Angeles Lakers’ match against the Cleveland Cavaliers, Bronny wore these customized sneakers, which prominently displayed his new logo. This event was particularly noteworthy as it coincided with an emotional evening for his father, LeBron James.

Significance of the Logo

The design of the logo uniquely sets Bronny apart from his father’s. LeBron’s logo features an ‘LJ’ and a crown, while Bronny’s incorporates the numeral ‘9’, signifying his jersey number. This differentiation gives Bronny a distinct identity in the realm of athletic branding.

Player Edition vs. Signature Shoes

It is essential to clarify that Bronny is not wearing a signature shoe but rather a Player Edition version. Player Edition shoes often feature personalized logos and are typically not available for public purchase, enhancing their exclusivity.

Bronny has played 25 games with the Lakers.
He has participated in 7 games in the G League.
LeBron James has significant influence over Nike, including a building on their campus.

The Impact of the Bronny Brand

The excitement surrounding Bronny extends beyond his performance on the court. His jersey from the NBA Summer League recently sold for an impressive $38,400, showcasing his growing brand value. Furthermore, Bronny became the first men’s basketball player to have his jersey for sale under the NCAA’s NIL era while at USC.

Anticipation for Future Games

As interest in Bronny’s footwear continues to grow, many are eager to see his performance in the next Lakers game. With no formal launch required, Bronny’s logo and shoes are likely to remain a focal point among sneaker enthusiasts.