Tesla Offers Free Upgrades for Model 3 and Y to Boost Sales
Tesla is aiming to boost sales of its Model 3 and Model Y with a new offer that provides free upgrades. This initiative comes as the company faces recent challenges, including fluctuating sales and the removal of the federal EV tax credit.
Tesla’s Free Upgrade Offer Explained
Customers purchasing new Model 3 or Model Y vehicles can enjoy one complimentary upgrade on their selected options. This enables buyers to select premium features without additional cost. Options include enhanced paint finishes or a white interior.
Key Conditions
- The offer is valid only for limited inventory while supplies last.
- The display price already reflects the cost of the free upgrade.
- The incentive is available until February 2.
Background on Recent Sales Trends
Over the past year, Tesla’s sales have experienced volatility. The announcement of the elimination of a $7,500 federal tax credit significantly impacted the market for electric vehicles, making them more expensive.
Following the tax credit’s removal, there was a temporary surge in sales as consumers rushed to make purchases before the price increase. However, analysts predict a decline in electric vehicle sales moving forward.
Changes to Full Self-Driving Features
In addition to the free upgrades, Tesla has made significant changes to its Full Self-Driving (FSD) features. Recently, the company discontinued its Autopilot feature in the U.S. and Canada. Vehicles will now come equipped with Traffic-Aware Cruise Control and a 30-day free trial of the FSD system.
| Feature | Details |
|---|---|
| FSD Subscription | Currently priced at $99 per month |
| Purchase Option | FSD can be bought outright for $8,000 until February 14 |
Elon Musk has hinted at a potential price increase for the FSD subscription as advancements in technology are made. Currently, no specific timeline is available for the release of unsupervised driving features.
With these updates, Tesla aims to attract more customers while adapting to market dynamics. The free upgrades for Model 3 and Model Y are a strategic move to stimulate sales during a challenging period for the brand.
