Ben Stiller and Benson Boone Lead Instacart’s Super Bowl Debut
Instacart is set to make its second consecutive Super Bowl appearance, featuring a star-studded ad with Ben Stiller and rising singer Benson Boone. This highly anticipated ad is directed by Spike Jonze, marking his first Super Bowl commercial in over two decades.
Super Bowl Advertisement Details
Teasers released by Instacart’s internal creative agency, Local Produce, in collaboration with advertising giants BBDO and McCann, showcase Stiller and Boone in vintage green outfits.
- Ad Campaign Names:
- “Harmonizing” – Stiller and Boone attempt a musical duet.
- “Goals” – A humorous twist on football terminology.
Highlights of the Commercials
In “Harmonizing,” the duo’s singing efforts take a comedic turn when Stiller expresses frustration over Boone’s high notes. Meanwhile, in “Goals,” a misunderstanding about football leads to further comedic conflict, showcasing Stiller’s character’s confusion.
Last year’s Instacart ad famously brought together beloved mascots, including Kool-Aid Man, Chester Cheetah, Puppy Monkey Baby, and Mr. Clean, captivating audiences and creating a memorable presence during the Big Game.
This year, the combination of Ben Stiller’s comedic prowess, Benson Boone’s musical talent, and Spike Jonze’s directorial vision promises to deliver another engaging and entertaining advertisement for Instacart during the Super Bowl.
