Netflix Trials Vertical Video Features on Mobile Devices
Netflix is set to launch vertical video features on mobile devices, targeting a rollout in 2026. This announcement was made during the company’s recent earnings call by co-CEO Greg Peters. The streaming service has been piloting a vertical video feed on mobile for several months, showcasing clips from its shows and movies.
Introduction of New Content
As part of this initiative, Netflix plans to broaden its content offerings. Video podcasts, which began streaming on the platform in January 2023, will be integrated into the vertical video feed. Peters highlighted the potential to include more clips based on diverse content types.
Revamping User Experience
In addition to the vertical video features, Netflix is working on a redesigned mobile user interface. Peters indicated that this new interface aims to support the company’s growth and adapt to consumer habits.
Implementation Timeline
The planned rollout of these features will take place later in 2026. Peters emphasized that similar to previous updates, this new mobile interface will allow for ongoing enhancements. This strategy encourages continual testing and improvements to meet users’ needs.
Competitive Landscape
Netflix is adapting to a market where users increasingly consume content on mobile devices. The company recognizes social media platforms as significant competitors for audience attention. Co-CEO Ted Sarandos noted that competing platforms now include:
- Amazon (owner of MGM)
- Apple (contender for Emmys and Oscars)
- YouTube (with a larger monthly audience than BBC)
As viewing habits shift, Netflix is working to capture user attention and remain competitive against this diverse array of entertainment options.
